SEO Process

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DISCOVERY


INITIAL MEETING
Set up an introductory meeting so we can learn more about you, your business, products, services and objectives.
WEBSITE AUDIT
Have your entire website analysed to discover aspects which can be further improved.
KEYWORD RESEARCH
Get a list of high volume keywords that are most relevant for your business and can rank your website high in search results.
AUDIENCE ANALYSIS
Find out who may be your potential customers, discover their needs and requirements to best match them.
COMPETITOR RESEARCH
Learn who are your competitors, what their strategy is and see how you can beat them at their own game.

STRATEGY


CHOICE OF KEYWORDS
Select the right keywords to optimise your website and ensure high ranking position for relevant queries.
BUYER PERSONA
Define your target customers age, gender, demographics, location and interests to develop the marketing strategy around them.
MARKETING TECHNIQUES
Decide on the best possible approach and marketing tactics that need to be employed for the most optimal results.
PROMOTION
Select the right online channels of promotion that will help you reach out to your target customer.
CONSTANT MONITORING
Keep constant track of the marketing strategy and be able to tweak it depending on rising opportunities.

ON-SITE OPTIMISATION


RICH WEBCOPY
Produce web copy that will entice website visitors and motivate them to convert to long-term customers.
KEYWORD DENSITY
Optimise your website content for the most relevant keywords to ensure the search engine understands what they are about.
KEYWORD MAPPING
Discover new opportunities by improving existing pages and creating new ones based on the target customers’ needs.
URL STRUCTURE
Improve your URL structure to appeal to search engines and improve user experience.
USER EXPERIENCE
Boost your website performance, accelerate loading speed, improve navigation and responsiveness.

CONTENT MARKETING


POPULAR CONTENT
Explore the most interesting topics from your industry to get creative ideas on which ones to cover on your website.
DETAILED RESEARCH
Conduct comprehensive research on the topic to ensure the blog posts provide insightful and up-to-date information.
EDITORIAL CALENDAR
Set up an editorial calendar to follow and keep track of all the past and future content pieces that are to be published.
PUBLISHING CONSISTENCY
Keep up with the pace set in the calendar to provide your loyal followers with trending industry topics.
CONTENT DISTRIBUTION
Enlist the most prospective content distribution channels to help your content reach a wider audience.

ANALYSIS & REPORTING

TRANSPARENCY
We keep our clients in the loop at all times regarding the steps taken while executing the previously created SEO strategy. MONTHLY REPORTING
Get a monthly report containing the most important information regarding the progress made in the previous period. COMPARISON
Find out how well you have performed in comparison to a previous month, quarter or a year. DETAILED REPORT
MBA provides detailed description of the steps taken in the previous month and all the goals achieved as a result. FEEDBACK
Feel free to comment on the report you receive and communicate any ideas you may have for the upcoming period.

SEO MANAGEMENT

SEO MANAGEMENT IMPROVES UX

Good User Experience is essential for a high ranking. With SEO management, you’re able to improve UX and meet your audiences’ needs. With improved user experience, you’ll have lower bounce rates, as well as higher conversion rates. This allows Google algorithms to recognise your high quality and rank you higher.

SEO MANAGEMENT MAINTAINS ORGANIC VISITS

Organic visits make up more than half the percentage of visits on your website. Continuous SEO management is necessary for maintaining these numbers. Without it, your rankings are bound to drop.

SEO MANAGEMENT INCREASES SALES

With the number of your organic visits staying more than satisfactory and your improved user experience, your sales are bound to increase as well. SEO management and local site optimisation are directly related to increased sales. As more and more users today use local search queries.

MAKE THE EASIEST SEO MANAGEMENT DECISION

The benefits above will make you confident in the decision you’re about to make. The more you discover, the happier you’ll be with the investment.

INCREASE YOUR CREDIBILITY

The matter of the fact is, people, trust top results. The higher your firm is ranked, the better your standing with your audience is. Credibility can only build more trust with your consumers. This directly leads to growing your business, and it’s all possible with good SEO management.

INCREASE BRAND AWARENESS

Before going anywhere and buying anything, people search for the product or service they want to purchase. SEO management helps you reach more potential customers and increases your brand awareness.

INCREASE SEO RANKINGS

All of this means that your SEO rankings will be higher than ever before. The increased brand awareness and new-formed trust with your audience can only help you stay at the top.

MBA is Saudi Arabia's most effective digital marketing agency

We are not only the leading SEO agency in Saudi Arabia. With 40 plus digital marketing specialists and engineers, we can offer a complete digital marketing solution. Our sole focus is on helping to grow your business and provide an unrivalled level of service.

SEO

Search Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. MBA SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At MBA, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.

Learn more

Search Engine Optimisation is a set of measures we take to improve the rankings of your website on Google and other search engines. MBA SEO covers all of the aspects of optimisation, from on-page SEO to off-page SEO (link building). Investing in SEO means investing in long-term results that will deliver numerous benefits to your business even after you pause your efforts or decide to re-focus on different marketing strategies. At MBA, we take an ethical approach that gradually takes you to the top but ensures that you stay there despite continual Google algorithm changes.

Google Ads Management

Google Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. MBA provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.

Learn more

Google Ads (previously AdWords) is an advertising platform owned and operated by Google. Google Ads is a great way to push your service to a broad number of potential customers in your targeted area, as well as targeting/retargeting people with similar interests as your returning customers. MBA provides industry-leading conversion rates while containing cost per action and overall campaign cost. We achieve this with very tight control and day-to-day action taken by our PPC team. Along with a full campaign overview and set-up we provide all our clients with a free landing page.

Content Creation

Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at MBA take content creation and implementation very seriously. We have a team of in-house native speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.

Learn more

Google says that the single most important thing for a website to have is high-quality content, especially on the home page. This is why we at MBA take content creation and implementation very seriously. We have a team of in-house native speakers that have a tremendous experience in creating all types of content. From website copy, to blog posts and even advertising copy for Google Ads and similar platforms. What sets us apart is the fact that our team of writers collaborates with SEO experts to make sure all content we produce is optimised for search engines.

Web Design & Development

MBA is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not MBA. With us you will get the best copy, best SEO and best web design in Saudi Arabia

Learn more

MBA is a full-service web agency, which means that we can provide a complete package of services necessary for your online success. First we define your goals and move on to design a website that suits your needs and adheres to latest UX/UI standards. Since we are an SEO agency first, every website that we build and develop is fully optimised to be ranked on the top pages of Google search. Many people underestimate the importance of SEO and content best practices in web design, but not MBA. With us you will get the best copy, best SEO and best web design in Saudi Arabia

FAQ

Which type of businesses do you provide digital marketing services for?

We specialise in helping startups, small and medium-sized businesses, but are also knowledgeable and experienced enough to carry out a digital marketing strategy for large corporations. Regardless of the industry, we have the people who possess the knowledge to help business thrive, whether they are law practices, medical institutions, a construction company or eCommerce business – whatever the product or services may be, MBA has digital marketing experts who will set up bulletproof marketing campaigns.

Are you an Saudi Arabian-based company?

Yes. Muasasa Bahth al'Amthal is Saudi Arabian-owned with headquarters stationed in the heart of Riyadh. We do have offices located in several other major Saudi Arabian and international cities, but our team consists of SEO experts, content writers, web designers and developers who are native speakers, so you can count on us to deliver unmatched digital marketing services to match the needs of our Saudi Arabian-based clients.

What does digital marketing encompass?

Digital marketing is an umbrella term for all advertising efforts conducted using digital channels. We are an all-encompassing digital marketing agency, and we provide our clients with all inbound marketing services that will help them boost their online image and brand awareness. From link building, local SEO, social media marketing, paid advertising and content marketing, to website development and design, mobile app development and design and many more. We can help you improve what is existing, but also build a brand from scratch in the online world.

How do I know which digital marketing services to invest in?

We here at Muasasa Bahth al'Amthal are willing to meet with you and discuss your needs. If you already have a website, we will be more than happy to perform an audit and tell you which aspects require improvements and provide you with a digital marketing strategy that we feel would maximise your online reach. After you are presented with our proposal, it is up to you to decide which services you are interested in investing right now and which you will pass up on or address later in the future.

What is SEO?

SEO refers to all activities conducted in order to maximise the amount of traffic a website receives, thus ensuring it appears high in search results. At MBA, we offer our clients both on-page and off-page SEO services. Depending on their specific case, website, requirements and goals, we can perform a complete on-site audit, on-page content and metadata optimisation, as well as off-page activities like backlink portfolio analysis, link building, local citation submission, blogger outreach, and many more.

Why do I need SEO?

More than 80% of modern-age users research products (and services) online before making a final decision whether to make a purchase or not. Naturally, you want your target customers to land on your website when in need of the solution you can provide an answer to. SEO can help you appear in their search results and inspire them to click on your website and not one of your competitors. MBA search engine optimisation services will help you rank high in search results, collect recommendations about your business, etc. all with our on-page and off-page efforts.

Can I do my own SEO?

If you are willing to devote time and energy to it – certainly – but it is hardly possible to achieve results as good as a professional SEO agency would deliver. Namely, search engines are constantly updating their algorithms, and in order to keep track you have to be on top of your digital marketing game at all times, which is hardly possible with all other responsibilities you have as a business owner. In order to carry out a successful digital marketing campaign, you need to be an SEO expert, content marketer, web designer and developer who is at all times present on all social media platforms. Doesn’t it sound like a lot of work? The complexity of the process and the amount of time it takes to execute is precisely why the majority of people choose to outsource all of their online marketing needs to an expert SEO agency.

What are the most important factors that affect the quality of SEO services?

Although search engine algorithm changes happen on a regular basis, there are several factors that generate high returns on web searches. These include, but are not limited to:
Detailed keyword research and analysis
The impeccable technical structure of the website
High quality, original and relevant content optimised for adequate keywords
High-quality backlinks from relevant websites

How does link building work?

Our team of SEO marketing experts who specialise in link building make a list of potential prospects, i.e. websites who are influential in your industry and publish topics relevant to your line of business. Our people contact them to offer quality content produced by our team of content writers.

What is a quality link?

At Muasasa Bahth al'Amthal, we take advantage of several digital marketing tools to determine the quality of a backlink we build for our clients. Here is what we take into consideration:
Domain Authority (DA) or Domain Rank (DR) depending on the tool used (Ahrefs or MOZ);
Number of referring domains a prospect has;
Trust Flow/Citation flow (TF/CF) range and ratio;
Topical relevance;

Can I choose my own keywords?

Well, sort of. First, we conduct detailed keyword research and analysis to determine the best set of keyword phrases that are relevant to your business. Then we determine based on various factors which will better your online ranking (search volume, difficulty, competition, CPC, etc.). We are the ones who produce a final set of keywords we believe should be targeted during the campaign, and your input is valuable when it comes to particular products and/or services you would like to promote at a certain period. Based on your wishes and goals that month, we will choose the most suitable keywords that will help you achieve your business objectives.

Can you guarantee first page ranking?

Search engines are constantly updating their algorithms and they are the ones who have the final say when it comes to determining the exact position of your website in search. However, we are pretty confident in our knowledge and expertise to guarantee front page ranking for a relevant keyword at some point in the future.

How long will it take for me to reach the first page?

MBA conducts only white hat SEO, and this ethical approach takes time. We cannot set an exact deadline of when we will manage to place your website on the first page of search results for a relevant set of keywords, but what we can tell you is that patience will pay off. While the success cannot be achieved overnight, the results will be long-lasting and not momentary or with consequences like the ones achieved performing black hat SEO.

Can you help me recover from a penalty?

Yes. If you have suffered search engine penalisation due to your own mistake or a mistake made by your previous digital marketing agency, you can count on Muasasa Bahth al'Amthal to help you recover. We can help you get back on your feet, set a new digital marketing strategy and aim for the results better than the ones you had prior to penalisation.

How can I improve my online reputation?

Muasasa Bahth al'Amthal offers Online Reputation Management (ORM) services that help boost the online image of your business. Namely, we strive to collect genuine positive reviews about your products and services, therefore encouraging potential customers that you are the right person to provide a solution they are looking for. Depending on your individual needs, we will build more high-quality backlinks, publish PR content about you and your business, improve your website, etc.

Should I be concerned about black hat SEO?

No. Not if you hire MBA as your digital marketing consultant, that is. We perform only ethical SEO services and steer away from Black Hat SEO and outdated online marketing tactics that do not really yield any (long term) results.

Can I keep track of my campaigns?

Yes. Our consultants are at your disposal at all times ready to provide you with real-time information on the state of your campaign. We believe transparency is the best policy, and that is why before we start any work regarding your website, we first guide you step by step in order to provide a clear explanation of our digital marketing intentions. Once the campaign is launched, we will provide you with monthly feedback updating you on the results. Should you wish to get information on the campaign at any time during the month, contact us and we will be happy to brief you.

Do you lock me into any contracts?

No. During our consultation, we make a plan based on the business goals you set and determine the approximate period of time it will take to realise them. Though we do set a sort of a deadline, we do not lock you into any long-term contracts as we want you to feel comfortable during the process. Whenever you feel like you have achieved satisfactory results, we can end our collaboration, or rather put a pause on it until you decide to invest in digital marketing again in the future.

What are the costs of your services?

The costs of our services vary depending on your business, the plan we come up with and the amount of work involved in setting up and executing your campaign. We cannot set one universal rate for all of our services, as each client comes with a unique set of needs. Our prices are very competitive, and you can contact us to get a free no-obligation quote.

What makes you different from other digital marketing agencies?

Muasasa Bahth al'Amthal is unique for its neighbourly, yet professional attitude which the local Riyadh SMBs appreciate; however, at the same time we are experts for a global marketplace. Regardless of your business location and the location and size of your target market, you can count on us to deliver exceptional results.

Awards & Certifications

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