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I have a confession to make, I’m a Google Geek! There you go, I said it.
After completing my Masters in Engineering, I followed the normal and predictable path in a safe, well paid job in corporate Saudi Arabia. A few years on, going through the motions of my mundane 9 to 5 job, like most entrepreneurs, I had an epiphany. This was not the path for me.
So, I started working on my grand plan to market widgets to the world via the world wide web. Working through the night on my new e-commerce venture, I finally launched my grand new business to a world that had been waiting with bated breath for my exciting new offer. Launch day finally came, and I excitedly clicked on my customer enquiries page, and low and behold, not a single enquiry. A week or so on, and with some tweaks to my home page and checkout, I re-launched. Miraculously, not a sale, Zero, Nada, Zilch! And so, began my real-life journey into the world of search-engine-optimisation and pay-per-click. I spent hours, days, weeks, months consuming every article, online course, blog and book ever written about driving traffic to a website.
It became all-consuming as I lapped up every piece of knowledge, becoming obsessed about how Google algorithms worked and how best to navigate the complex world of SEO.
This journey led me to a job at a leading digital marketing agency in Riyadh. Whilst at first over the moon at landing my dream job, I gradually become frustrated and disenchanted at the service levels and value that my employer was providing to its clients. I realised that I could provide a far better service for a fraction of the price, and with little more than a laptop and big dream this was the birth of MBA.
Finally, being able to put into practice all that I had learnt, our own site had outranked all our competitors within six months, in the most fiercely competitive market, Riyadh. And the rest they say is history……
Oh, and I almost forgot to mention the only thing I love more than search engine optimisation, is my Dudes, Faizy and Binmalik.
Usman Faizy – Director
As a Marketing Manager, I cut my teeth working on the other side of the table, with iconic brands such as Ford Motor Company, Officeworks Superstores and AV Jennings. Being on the client side and working with many of Saudi Arabia’s largest ad agencies, taught me a thing or two about service levels and perspective from the client side.
After 15 years I decided to make the jump into small business and entrepreneurship and acquired a share in a small fruit delivery business, called The Fruit Box. Knowing nothing about fruit, and even less about delivery systems, we developed an idea of providing fresh fruit to offices, as a healthy alternative to traditional tea-room snacks. This novel idea soon exploded, and within a few years, we had expanded the business nationally. With a little help from Google and some smart marketing we were making over 15,000 weekly deliveries when I eventually sold my share in the business a few years ago.
Which brings me to my next adventure. Are you old enough to remember the legendary TV Ronson Shaver ad campaign with the guy who loved the product so much he bought the company? Ok, I’m not that old, and it wasn’t quite like that, but when I was introduced to Arif, I knew I’d found my perfect match. Having grown a successful business, I knew a few things about the power of Google and digital marketing in building a brand.
I was drawn to the passion and sheer genius of Arif and his team at MBA and the appeal of helping other businesses grow.